If you are looking to promote your business or website, you have undoubtedly heard of search engine optimization (SEO). In fact, you might have even considered hiring an SEO company to help out with your campaign. But which company should you choose? Here are the top 10 best SEO services companies in California.
1. Local Visibility
The first place most people go to look for businesses in their local search engine is they type in a few keywords and see which result seems to be closest to them.
For SEO services companies, that means you need local visibility so they know to look you up if they’re looking for SEO services near them. This might mean you need local listings on sites like Yelp, Facebook, or Mantaor it might mean targeting places with many users nearby.
2. Social Media Visibility
With more than a billion users and growing, social media is where you need to be. A significant percentage of people don’t trust SEO services companies that aren’t on Facebook or Twitter, but you can also post videos on YouTube and pin images to Pinterest if those are your target demographics.
However, keep in mind that even though many people browse social media throughout the day, few will make purchases during those times.
3. Professional & Modern Websites
Nowadays, when a new business launches, it has to look professional from Day 1 or it might as well not even exist. If you want to be taken seriously, your website needs to stand out among your competitors and look modern & creative. What’s more, your website should load quickly and easily so that visitors can find what they’re looking for on your site.
This is why online marketing companies have evolved their web design services into Search Engine Optimization (SEO) services.
4. Long Tail Keywords & Website Copywriting
Long-tail keywords are a term used to describe search phrases that have three or more words. Typically, long-tail keywords are 2-3 words and makeup about 70% of all online searches.
The advantage of using long-tail keywords is they often create lower competition due to fewer people using them when searching for products/services.
5. Responsive Design
For a majority of website owners, it is just not feasible to create a separate version of their site for each mobile platform.
And that’s where responsive design comes into play. This allows a website to respond (quite literally) to different screen sizes and orientations by serving up specific pages to each device type and altering its layout accordingly.
6. Google Analytics Reports & Internet Marketing Tools
Google Analytics is a powerful tool for SEO services companies to help them analyze traffic and better understand their customers.
With reports on key metrics, such as bounce rate, time on site, and social media referrals, you can see what’s working (and what isn’t) when it comes to attracting new visitors. Google has also developed tools that make it easier than ever for website owners to understand their own audience including Audience Insights and Similar Audiences.
7. Conversion Rate Optimization (CRO)
There are two parts to digital marketing Acquisition and conversion optimization. CRO is what takes your traffic to turn into customers.
In other words, it’s how you get people to take action on your site (whether that be subscribing to your email list, buying a product, downloading an ebook, etc.).
This can take some time and may require user testing. Be sure you set up a test environment (not live) and really split test things out.
8. Organic Ranking & PPC Campaigns
Search engine optimization (SEO) is still a strong way to bring people to your website. An organic campaign helps you attract users through higher rankings on Google, while a pay-per-click (PPC) campaign allows you to target a specific audience right when they are searching for your product or service.
Both options can be effective, but each has its own strengths and weaknesses. Organic campaigns tend to work better with long-term strategies that rely on slowly building traffic. A PPC campaign, however, can generate quick results by targeting users who are already looking for what you have to offer.
9. Pay Per Click Management (PPC Management)
PPC management is essentially a service that allows you to better manage your pay-per-click campaigns. Instead of having to deal with all of your campaigns separately, PPC management packages give you one area where you can set up and adjust all of your ad campaigns simultaneously.
It’s an easy way to streamline your efforts and make sure all of your advertising dollars are going towards worthwhile projects. It also offers tracking services so that you can easily monitor which ads are performing best (and worst). And finally, it gives you access to expert help so that if you need additional support, someone will be there to provide it.
While PPC management isn’t necessarily a mandatory part of online marketing, it can make managing various ad campaigns much easier.
10. Reputation Management
Once your website starts gaining traction, it’s important to make sure people can find you. Getting listed in credible directories and making sure that people can find your site via search engines is incredibly important it helps visitors quickly understand what you do and how you’re able to help them.
This means ensuring that your business information is on all of your local listings (like Yelp!) and creating a strong social media presence.
It also means choosing relevant keywords for your website, so it shows up higher when certain terms are searched on Google or Bing.