Real estate marketing can seem like it’s as broad as the industry itself. The fact of the matter is that you’re working in an industry with infinite potential, and real estate marketing is no different! It can be tough to know where to start, though, especially if you don’t have much background in marketing or business in general.
That’s why we put together this list of 10 incredible marketing ideas for real estate success.
1. Develop Strategic Partnerships
Not all of us are born with a silver spoon in our mouths, but that doesn’t mean we can’t attain wealth and riches. Many real estate moguls started out just like you and me with a day job and a home loan.
But when they saw an opportunity to improve their income, they did what most people wouldn’t do They got strategic. Today, many of these same moguls have lucrative real estate empires because they invested in themselves by partnering with other businesses.
2. Brand Consistently Across Multiple Channels
For a successful online presence, it’s important to make sure your brand is consistent across all of your digital marketing channels. Whether you’re using Twitter, Facebook, Pinterest, or any other channel to connect with current and potential clients, they should be able to find you in more than one place.
3. Create Short Video Content
Creating short videos (under five minutes) is one of my favorite ways to market real estate, not just because they can be shared across social media platforms, but also because they can be easily incorporated into content such as email courses and landing pages.
They are also easy to create. If you have a smartphone and some editing software, you already have what you need to create video content on your phone.
Also, don’t be afraid to get creative with video types teaser videos that simply state what type of information is coming up is a good way to build excitement and anticipation in advance of full-length content being published.
Keep things positive, fun, and informative people remember those who give them something worth remembering!
4. Do a Webinar/Webinar Series
The key to real estate success is exposure. Webinars are a great way to expose potential clients to your brand and educate them on what you do as a business.
They’re also an effective strategy for drumming up interest and booking new clients at events where it’s not possible to hand out business cards or host an in-person consultation session, like trade shows or conferences.
5. Focus on the Long-Term Growth Strategy
The real estate market is always changing, which means you should always be thinking about how to improve your growth strategy. The first and most important thing to consider is where your customers are coming from online, through friends and family, referrals, or other means?
Once you know that information, make sure you’re investing in platforms that will allow those future leads to find you.
6. Use Influencer Outreach
Invite real estate industry influencers to post a written testimonial of your business on their own social media account. If they like your product or service, they may be willing to share it with their audience.
You could even offer these influencers access to any beta versions you may have so that they can get an early look at what you’re launching next, which increases your chances of gaining some word-of-mouth praise from them.
7. Provide Value with Affiliate Programs
Affiliate programs are a great way to get started in marketing and earning money online. Affiliate programs allow you to market products or services from another company by placing tracking links on your website, which can track when visitors click through from your site to purchases.
Then, you’ll earn a small percentage of that sale when it happens.
8. Post-Well-Written, Engaging Posts on Social Media
A great way to get more visitors to your website is by using social media sites like Facebook, Twitter, and Google+. By posting valuable content on these websites, you’ll draw more customers in.
If your posts are relevant and engaging (like they should be), followers will want to learn more about you and what you have to offer.
If a post catches their eye, they might even click over to your site! When it comes down to it, that’s really what marketing is all about.
9. Become An Authority in Your Niche
How many times have you heard someone say, I know I need to get my name out there? There’s a good reason people repeat that so often: it’s true.
You have to become an authority in your niche to make your real estate business boom. But how do you go about that? Just keep reading! Here are 10 steps that will help you become an authority in your niche and make more money as a result.
10. Go Above and Beyond With Customer Service
People need to feel like they matter when it comes to doing business with a real estate agent. Make it your priority to make each and every one of your clients feel appreciated, from start to finish.
Pay attention to their personal interests, help them get set up on social media, send birthday cards, and be available if they have questions and don’t just take care of customers you like; treat every customer equally well.