I Love SEO! You see I’m an Seo executive and I know that search engine optimization is essential to any business owners success these days. Its become the backbone of my marketing strategy, and if it did not exist I would be in big trouble. So I wanted to share with you 15 reasons why I love SEO so much!
1.SEO Is an Inexpensive Investment
SEO is one of those tools that you pay for once and then enjoy for years. In fact, your investment in SEO isn’t even an investment more like an asset with a lasting return on investment. Think about it once you have invested in learning search engine optimization l you need to do to get traffic for as long as you want is refresh your work and continue making updates!
But if someone needs convincing that they should use SEO to gain search engine exposure here are 15 reasons why I love seo so much. And yes there’s more than one reason why I can’t live without seo.
2. Search Engine Rankings Drive Traffic
One of your goals as a business owner is to generate more traffic right? One way you can do that is by making it easy for people to find you through search engines like Google and Yahoo! Search engine rankings are not just nice to haves they’re crucial in today’s online world.
If you aren’t showing up when people are looking for what you sell your business could miss out on a lot of valuable opportunities.
3. There Is Always An Evolution In SEO
Because search engine optimization is constantly evolving you have to stay on top of changes to get ahead of your competitors. By staying up-to-date on what works and what doesn’t you’ll never have to worry about being blindsided by something you weren’t prepared for.
This can help give you an edge when it comes to content creation and marketing campaigns. You also want to make sure that you are staying up to date with changes in keyword research as well as tools like Google Keyword Planner which are crucial for any SEO campaign success.
4. It’s Never Boring To Do SEO
Everyone says that SEO is a long term process. And it certainly can be. But even if your website isn’t currently ranking on page one of Google there are tons of things you can do to improve your site and drive more traffic in just a few weeks.
Whether you want to attract potential customers improve visibility for your business or get people talking about your brand online Search engine optimization is worth looking into.
5. Sharing Testing And Collaborating
Like any job it is easy to get into a routine and we are always looking for ways to do things quicker and more efficiently. But it is also important to remember that not every tactic you try is going to work and that is okay. Instead of worrying about what did not work take what you learned and make future efforts even better.
With SEO testing can be as simple as choosing between two different headlines and seeing which one performs better in terms of click through rates or conversions; with social media marketing, you might try posting at different times of day and see which time has more engagement or produces better results.
6. Change Lives With SEO
If you have been a web developer for any length of time you may have heard of search engine optimization. As a web developer myself I consider myself adversarial to SEO. And as a guy who talks with hundreds of business owners each year that is too bad because SEO can make an enormous impact on your company is success.
If you want to learn more about why SEO is so important to your business and how it can be used in conjunction with content marketing read on!
7. Measuring & Analyzing Results
One of your major goals in running a successful SEO campaign is to improve your site is visibility by generating new traffic. To do that you shall have to continually test and measure what you are doing. Of course there are various tools available for performing SEO related tasks from link analysis and keyword tracking to page ranking checks and keyword research and these tools play a significant role in measuring results.
But ultimately even if you outsource all your work it is up to you to use these tools effectively. Measuring how each aspect of your SEO campaign affects key metrics such as traffic is a major part of analyzing results; anything less will likely produce inaccurate data.
8. The SEO Industry Is Constantly Evolving
at least weekly there is a new algorithm released or an update to existing algorithms. Google does not reveal their secrets and they do not always implement what they said they would in fact it often goes the other way around. With change comes opportunity because although you never know exactly what is going to happen next you can be sure that no matter what happens next you need to adapt as quickly as possible and learn how to roll with every punch.
You may have a plan for success; but in reality your success depends on how prepared you are for failure and how quickly you can respond when things do not go according to plan. With uncertainty comes excitement.
9. Its Easy To Get Started
Working with search engines is fun exciting and profitable. You do not need years of study or a big budget to get started and anyone can do it! If you know your business better than anyone else working with search engines should be a no brainer.
When you apply your knowledge to everything from building websites to optimizing your content for search engine visibility and customer experience you shall see results faster than ever before. So what are you waiting for? Sign up for Google AdWords today!
10. You Can Take a DIY Approach
SEO is a tool that you can use in many ways and it is up to you how much time you want to dedicate to it. You can take a DIY approach and handle all of your SEO in-house or you can look for an agency/consultant to help out with certain tasks.
11. It Is Easier To Rank Higher On Local Searches
The terms people use to search for businesses online are often very specific and short. If your business does not show up in these searches customers wo not find you and you shall miss out on potential revenue. SEO helps rank your business higher in local searches so more customers will find you online.
12. The Competition Is Not As Strong
How does a search engine decide which websites to feature for any given keyword? Well there are a few factors. The two most important are competition and relevancy. In some cases if your website is more popular than your competitors websites on a specific topic it may make more sense for you to be ranked on top.
But there is also an element of automated preference how easy it is for search engines to crawl and index your site in comparison with other sites on that topic.
If your website has been built well and is user friendly search engines will find it easier to list you on top than if they have to fight through a bunch of clutter just to index you properly.
13. Organic Traffic Beats Paid Traffic Hands Down
So you are confident in your SEO game but still investing some money on paid traffic. That is not surprising nothing can substitute for a solid SEO plan. However there are few things better than spending your hard earned cash on something that brings you free organic visitors and leads over time.
Organic search traffic is one of those things. Paid search traffic might win out in some situations but it is hardly worth it compared to how much you shall get from a robust organic campaign. Here are 10 reasons why I love seo and why I do not think anyone can live without it…
- What is SEO?
- Is it illegal to buy traffic from another website?
- How long does it take to get my site noticed by Google or other search engines?
- How much does paid advertising cost for my niche?
- What is white hat and black hat SEO?
- What is on-page optimization and why is it important?
- How do i optimize my page title tags meta description tags and page URLs for higher rankings?
14. What Do You Love Most About SEO?
What does a day in your life look like as an SEO professional? What do you love about what you do and how has it been meaningful to your career? Whether you are just starting out or have years of experience there is always something new to learn. What are some things that helped (or are helping) you advance in your career?
Do you have any tips for people who may want to follow in your footsteps? What is something random quirky or fun that no one would know about if they met you at a party but that is important to who you are and what inspires your work? Remember not only to discuss SEO but also yourself.
15. Is SEO A Valuable Skill?
If you are a marketer or business owner looking to get results SEO is an invaluable skill. SEO enables you to earn higher rankings in search engine results and drive more visitors to your site which in turn can increase your lead volume and revenues. The most effective marketers use both on page techniques such as optimizing your site structure and off page techniques such as link building.
And when used correctly both approaches are completely scalable. That said investing in SEO means taking calculated risks and there is no guarantee of success. If you invest your time and money into earning top rankings for keywords that have low demand or limited commercial intent for example then nothing will happen!
At its core, SEO is really a set of skills. It’s simply how well you can research, analyze and communicate information on behalf of your users to enable them to find your content faster. In my opinion, there’s nothing more valuable you can do as an seo expert than making it easier for people to find and consume amazing content that meets their needs. That’s why I love seo.